Bacardi Celebrates 100 Years With 89 Proof Limited Edition Herita
Marissa Liu — November 10, 2009 — Art & Design
Bacardi has launched a Bacardi Limited Edition Heritage bottle of its Superior rum to commemorate the centenary of their iconic cocktail creations. The bottle will be enhanced with Edwardian-style writing and will appear in a luxurious, wooden case.
The Bacardi Limited Edition Heritage bottle will contain premium quality white rum that will even be the same strength as it was when Bacardi first appeared 100 years ago: 89 proof. Destileria La Galarza in Mexico will produce 7500 cases of the new Limited Edition Heritage bottle.
The Bacardi Limited Edition Heritage bottle will contain premium quality white rum that will even be the same strength as it was when Bacardi first appeared 100 years ago: 89 proof. Destileria La Galarza in Mexico will produce 7500 cases of the new Limited Edition Heritage bottle.
Trend Themes
1. Retro Packaging - Brands can leverage nostalgia and heritage to appeal to consumers with retro-inspired packaging and limited-edition products.
2. Premiumization - Offering premium quality products or limited edition versions of existing products can help brands stand out in crowded markets and justify higher prices.
3. Commemorative Products - Creating limited edition products or special versions to commemorate milestones can generate buzz and customer loyalty.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can leverage retro packaging and limited edition offerings to appeal to consumers and promote brand loyalty.
2. Luxury Goods - Luxury brands can create commemorative products to celebrate milestones, generating buzz and customer loyalty while offering a unique experience to their consumers.
3. Packaging - Packaging companies can offer retro-inspired packaging solutions and help brands differentiate themselves with unique limited edition packaging options for special events and occasions.
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