Anastasia’s Amrezy Highlighter Offers a Radiant Finish
Mishal Omar — March 31, 2018 — Fashion
References: sephora
The brand Anastasia Beverly Hills is offering a new luminizer called the Amrezy Highlighter, which was made in collaboration with the Instagram influencer of the same name.
The product comes in only one color, a highly pigmented “brilliant light gold” that was designed to be flattering on any skin tone. It features a smooth formula that can be applied effectively with a brush for a more natural finish, or can be applied wet for a highly holographic appearance. The product can be used on the face, eyes and body — making it both dynamic and functional.
With radiant makeup looks being more popular now than matte ones, the Amrezy Highlighter is able to offer the ideal glow.
The product comes in only one color, a highly pigmented “brilliant light gold” that was designed to be flattering on any skin tone. It features a smooth formula that can be applied effectively with a brush for a more natural finish, or can be applied wet for a highly holographic appearance. The product can be used on the face, eyes and body — making it both dynamic and functional.
With radiant makeup looks being more popular now than matte ones, the Amrezy Highlighter is able to offer the ideal glow.
Trend Themes
1. Radiant Makeup - Disruptive innovation opportunity: Develop new highlighter formulas and application techniques to meet the growing demand for radiant makeup looks.
2. Collaborative Influencer Products - Disruptive innovation opportunity: Collaborate with popular social media influencers to create unique product lines that cater to their followers' preferences.
3. Multifunctional Cosmetics - Disruptive innovation opportunity: Create cosmetics that can be used on multiple areas of the body, providing versatility and convenience for consumers.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Develop innovative highlighter products with unique features to stand out in the competitive cosmetics industry.
2. Social Media Marketing - Disruptive innovation opportunity: Utilize influencers and social media platforms to market and sell cosmetics, leveraging their large and engaged followings.
3. Beauty Retail - Disruptive innovation opportunity: Incorporate innovative and multifunctional cosmetics into beauty retail stores to attract customers looking for versatile and high-quality products.
1.9
Score
Popularity
Activity
Freshness
