MAC Cosmetics Partnered with the eCommerce Retailer ASOS
Ellen Smith — March 13, 2018 — Fashion
MAC cosmetics are becoming even more accessible, after its partnership with the eCommerce fashion retailer ASOS. As of March 14th, the beauty brand will be available for purchase through ASOS' online store.
According to a press release, the partnership aims to celebrate beauty in "all ages, all races, all genders – embracing individuality in all its forms.” In addition to highlighting both of the brands' values, this partnership means that individuals from all over the globe can have access to MAC products, without having to visit a physical retail locations.
To accompany the news of this partnership, the brands released a vibrant photo shoot that emphasizes unique makeup looks that can be achieved with MAC's products.
Image Credit: ASOS
According to a press release, the partnership aims to celebrate beauty in "all ages, all races, all genders – embracing individuality in all its forms.” In addition to highlighting both of the brands' values, this partnership means that individuals from all over the globe can have access to MAC products, without having to visit a physical retail locations.
To accompany the news of this partnership, the brands released a vibrant photo shoot that emphasizes unique makeup looks that can be achieved with MAC's products.
Image Credit: ASOS
Trend Themes
1. Global Access to Makeup - MAC's partnership with ASOS provides individuals from all over the globe with access to their products without having to visit physical retail locations.
2. Ecommerce Beauty Partnerships - The collaboration between MAC cosmetics and ASOS represents a growing trend of beauty brands partnering with eCommerce retailers to expand their reach.
3. Inclusive Beauty Campaigns - The partnership showcases both MAC and ASOS' commitment to embracing individuality and celebrating beauty in all ages, all races, and all genders.
Industry Implications
1. Beauty & Cosmetics - The partnership between MAC cosmetics and ASOS demonstrates the potential for collaborations between beauty brands and eCommerce retailers to drive sales and increase accessibility.
2. Fashion Retail - ASOS' expansion into the makeup industry through its partnership with MAC cosmetics highlights the opportunity for fashion retailers to diversify their product offerings.
3. Online Retail - The collaboration between MAC cosmetics and ASOS showcases how online retailers can leverage partnerships with established beauty brands to attract a wider customer base.
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