Consumers turn to devices and apps to find quiet time
Implications - Consumers have begun to seek an escape from the public nature of social media, resulting in a slew of gadgets and apps dedicated to helping preserve privacy. This indicates a growing distrust toward apps and sites that require information for sign-up. It seems the social media-driven desire to share could be temporary.
Trend Themes
1. Privacy Gadgets and Apps - Consumers seek privacy in social media, leading to a growing market for privacy gadgets and apps including anti-surveillance apps, spy-blocking devices and smartphone-controlled door locks.
2. Self-destructing and Anonymizing Messaging Apps - An increasing number of messaging apps with end-to-end encryption, self-destructing messages and anonymous messaging options including Privatext and RakEM are gaining popularity.
3. Private Social Networks and Encrypted Social Apps - The demand for secure social networks that prioritize privacy has led to the development of private cloud-free networks like Neobase and encrypted social apps like Minds.
Industry Implications
1. Technology - Advancements in technology have led to a growing market for privacy gadgets, messaging apps and secure social networks.
2. Security - Privacy concerns have generated a surge in demand for security solutions, with businesses developing anti-surveillance devices and messaging apps that provide end-to-end encryption.
3. Consumer Goods - The growing market for privacy gadgets and apps, including smartphone-controlled door locks, signifies an opportunity for businesses to develop innovative consumer goods that prioritize privacy and security.
9 Featured, 72 Examples:
311,608 Total Clicks
Date Range:
Jun 13 — Jun 15
Trending:
Mild
Consumer Insight Topics:
