Insects are being accepted as an eco-friendly meat alternative
Implications - Reflecting an increasing awareness about the ecological issues surrounding meat production, more and more companies are creating innovations to help facilitate the eating of insects. Appealing both in terms of shock value and the good intentions displayed by brands who create these products, this fascination reveals an openness to unexpected approaches to environmentalism.
Trend Themes
1. Insect Consumption - The trend towards consuming insects as an alternative meat source is growing, driven by concerns over the ecological impact of traditional meat production.
2. Edible Insect Education - More resources are being devoted to educating people about the benefits of incorporating insects into their diets and how to properly prepare them.
3. Insect-focused Products - New products that feature insects or are made from them are becoming more commonplace as consumers become more open to alternative protein sources.
Industry Implications
1. Food - The food industry can explore creating new products that incorporate insects and developing infrastructure to support the cultivation of edible insects.
2. Marketing - Marketers and advertisers can leverage the intrigue and shock value of insects as a marketing tactic to promote products and services.
3. Education - The education industry can develop courses, workshops and materials to teach people about edible insects, their benefits, and how to prepare and consume them.
