SnoopWall Safeguards Your Mobile Banking Transactions
Vasiliki Marapas — January 22, 2015 — Tech
SnoopWall is a mobile security solution that ensures user data remains private during customer transactions. Preferred by over 90 financial institutions, SnoopWall functions as a firewall embedded within mobile apps.
The Counterveillance technology helps to look out for threats or moments of vulnerability, cultivating a strong defense. This is especially important for financial institutions, as more and more customers switch to mobile banking. The technology protects against fraudulent measures, ensuring safety "without disrupting the consumers' experience with their mobile apps."
Most recently, SnoopWall announced that it is a Champion of Data Privacy Day. Data Privacy Day, which is observed on January 28th, is described as an awareness effort encouraging users to think critically about their privacy, information and data.
The Counterveillance technology helps to look out for threats or moments of vulnerability, cultivating a strong defense. This is especially important for financial institutions, as more and more customers switch to mobile banking. The technology protects against fraudulent measures, ensuring safety "without disrupting the consumers' experience with their mobile apps."
Most recently, SnoopWall announced that it is a Champion of Data Privacy Day. Data Privacy Day, which is observed on January 28th, is described as an awareness effort encouraging users to think critically about their privacy, information and data.
Trend Themes
1. Embedded Firewalls - The use of embedded firewalls in mobile apps presents an opportunity for enhanced data privacy and security.
2. Mobile Banking Security - The increasing adoption of mobile banking creates a need for robust security measures to protect user data during transactions.
3. Data Privacy Awareness - The growing awareness of data privacy issues creates a market for innovative solutions that prioritize user privacy and information security.
Industry Implications
1. Mobile App Development - Mobile app developers can capitalize on the demand for embedded firewalls to offer secure solutions for financial institutions and other industries.
2. Financial Technology (fintech) - FinTech companies can leverage mobile banking security solutions to build user trust and differentiate themselves in the competitive financial services market.
3. Cybersecurity - The cybersecurity industry can seize the opportunity to develop advanced technologies that protect user data and privacy on mobile devices.
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