Tech devices become feminized to serve the growing tween girl market
Implications - In the digital age, sophisticated gadgets no longer exist solely for tech professionals. On the contrary, the youth generation is full of digital natives, prompting those in the tech industry to create products suited to tween tastes. This has resulted in much more feminine releases, proving that though the average tween girl may not have buying power, she does have the power to influence the market.
Trend Themes
1. Feminization of Gadgets - Tech products are becoming more feminine to target the tween girl market.
2. Discreet Technology - Technology products that appear to be fashion accessories offer an opportunity to store and transport data discreetly.
3. Digital Diaries - Apps that provide a secure way for users to record and store intimate details of their lives are becoming more popular.
Industry Implications
1. Fashion Tech - The merging of fashion and technology to produce functional and stylish products.
2. Personal Electronics - Companies producing gadgets for personal use, such as storage devices, gaming, and accessories.
3. Child Consumer Products - Brands that cater to the interests and needs of children, including clothing, technology, and toys.
5 Featured, 44 Examples:
629,805 Total Clicks
Date Range:
Feb 13 — Jul 13
Trending:
Warm
Consumer Insight Topics:
