The ‘Breather’ App Finds You Reprieve from Urban Life
Alexander Lam — July 24, 2013 — Tech
References: breather & springwise
The ‘Breather’ app aims to help urbanites find quiet sanctuaries in urban jungles. Breather gives users access to private rooms in unused spaces for small periods of time so that they can get away from the hustle and bustle of the city. Users can choose to rent a room for any time period from half an hour to an entire day and get a little privacy. The rooms come fully equipped so that you can meet a client, take a nap or even practice yoga.
Breather works entirely through your smartphone to give you access to private spaces. Using NFC technology, your phone can be used to unlock doors after you reserve a space. The app automatically charges your credit card for the length of your stay and then gives you access to your booked room.
Breather works entirely through your smartphone to give you access to private spaces. Using NFC technology, your phone can be used to unlock doors after you reserve a space. The app automatically charges your credit card for the length of your stay and then gives you access to your booked room.
Trend Themes
1. Sanctuary-seeking Apps - The trend of sanctuary-seeking apps provides an opportunity for disruptive innovation in creating platforms that connect urbanites with private spaces for relaxation and solitude.
2. On-demand Privacy - The on-demand privacy trend opens up possibilities for disruptive innovation in developing apps that facilitate short-term rentals of private rooms for various purposes, catering to the needs of individuals seeking temporary privacy in urban areas.
3. Smartphone-enabled Access - The trend of smartphone-enabled access to private spaces creates opportunities for disruptive innovation in leveraging NFC technology and mobile applications to seamlessly connect users with available rooms, simplifying the booking and access process.
Industry Implications
1. Hospitality - The hospitality industry can embrace disruptive innovation by incorporating sanctuary-seeking apps to provide customers with unique and on-demand privacy experiences within their establishments.
2. Real Estate - The real estate industry can explore disruptive innovation by partnering with sanctuary-seeking apps to offer unused or underutilized spaces as private rooms for short-term rentals, generating additional revenue streams.
3. Technology - The technology industry has an opportunity for disruptive innovation by developing advanced smartphone applications and NFC-enabled solutions that seamlessly connect users with private spaces, revolutionizing the way people find and access temporary sanctuaries.
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