The 'Perfect Pop' App Listens to Your Microwave to Avoid Burnt Popcorn
Alexander Lam — June 6, 2013 — Tech
References: itunes.apple & fastcocreate
The 'Perfect Pop' app listens to your microwave for popping sounds in order to help you cook the perfect popcorn.
Instead of relying on your ears to determine how long to microwave popcorn, Perfect Pop listens for you. When your microwaved treat is cooked correctly, the app lets you know. A cute kernel animation keeps you informed about the state of your popcorn at all times. As a result, you will never have to suffer through another bag of burnt corn again.
The app was created for the popular microwave popcorn brand Pop Secret by ad agency Deutsch LA. The app was created in an effort increase brand awareness around Pop Secret. With over 80,000 downloads since the launch, the campaign has been very successful in promoting the popcorn brand.
Instead of relying on your ears to determine how long to microwave popcorn, Perfect Pop listens for you. When your microwaved treat is cooked correctly, the app lets you know. A cute kernel animation keeps you informed about the state of your popcorn at all times. As a result, you will never have to suffer through another bag of burnt corn again.
The app was created for the popular microwave popcorn brand Pop Secret by ad agency Deutsch LA. The app was created in an effort increase brand awareness around Pop Secret. With over 80,000 downloads since the launch, the campaign has been very successful in promoting the popcorn brand.
Trend Themes
1. Microwave Sensing - Disruptive innovation opportunity: Develop apps that use microwave sensing technology to monitor and adjust cooking times for various food items.
2. Real-time Cooking Assistance - Disruptive innovation opportunity: Create apps that provide real-time assistance and notifications to users while cooking different types of food in their microwaves.
3. Branded Cooking Apps - Disruptive innovation opportunity: Collaborate with popular food brands to develop customized cooking apps that enhance the overall user experience and promote brand awareness.
Industry Implications
1. Food Tech - Disruptive innovation opportunity: Explore the intersection of technology and food to develop innovative solutions that improve cooking and food preparation processes.
2. Kitchen Appliances - Disruptive innovation opportunity: Incorporate smart technology and connectivity features into kitchen appliances (like microwaves) to enhance user experience and enable seamless integration with cooking apps.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilize innovative apps and interactive campaigns to promote brands and increase brand awareness among consumers.
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