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Nail-Worn Wealth

Female consumers are turning to opulent nail decals to communicate wealth

Implications - Reflecting a desire to show off wealth through appearance, consumers are turning to unexpected beauty products in order to communicate luxurious taste. Nail art has been on the rise for years as a means of expression, but this specific, luxe-focused approach to cosmetics reflects an increasing desire to come across as privileged.
Trend Themes
1. Luxury Nail Polish Subscription Services - Subscription-based nail polish rental services are disrupting the traditional method of purchasing and owning luxury nail polish products.
2. Opulent Nail Art - Opulent and luxury-focused approaches to beauty and cosmetics, such as opulent nail decals, are reflecting an increasing desire to show off wealth through appearance.
3. Innovative Nail Polish Finishes - Nail polish products with innovative and unique finishes, such as glittery, leather-like or speckled finishes, are gaining popularity and changing the traditional perception of nail polish application.
Industry Implications
1. Beauty and Cosmetics - Businesses in the beauty and cosmetics industry can take advantage of the demand for luxury-focused and innovative nail polish products, as well as focus on subscription-based services.
2. Fashion and Apparel - Fashion and apparel brands can incorporate opulent and glittery nail finishes in their collections, and partner with beauty and cosmetic companies to offer bundled products.
3. E-commerce - E-commerce companies can create online platforms to offer subscription-based services or to sell unique and innovative nail polish products.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 37 Examples:
730,705 Total Clicks
Date Range:
Nov 12 — Jul 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Outrageously Opulent Nails
Outrageously Opulent Nails
These Gold Nails by H & H Are Made in Unusual Shapes
If you found yourself coveting the outrageous gold nails M.I.A. dons in her ‘Bring the Noize’ music video, the exact look is easy to replicate as you can purchase your very own set of... MORE
Opulent Leather-Like Polish
Opulent Leather-Like Polish
Nail Suede by Firebox Gives a Touch of Fabric to Your Fingertips
For the ladies who are looking for the latest way to outfit their fingertips, Nail Suede by Firebox transforms nails into small portions of leather. Rest assured that there aren’t any animal by-... MORE
Glitzy Celebratory Manicures
Glitzy Celebratory Manicures
The Beauty Department ‘New Years Nails’ are Glittery Perf
The Beauty Department ‘New Years Nails’ are a great way to kick off the 2013 year in style. The fun and glittery tips on these nails are an awesomely impactful look that is easy to recreate... MORE
Glittery Holiday Nails
Glittery Holiday Nails
Maybelline New York Unveils Limited Edition Sequin Nail Polish
Beauty brand Maybelline recently released special Color Show sequin nail polishes that are sure to add a little sparkle come Christmas and New Years Eve. The flashy finger polish comes in an... MORE
Speckled Nail Varnishes
Speckled Nail Varnishes
Illamasqua Nail Polish is Just in Time For Easter
The speckled Illamasqua nail polish series is the perfect touch to complete your Easter look. The pastel-hued nail varnishes resemble Cadbury mini eggs and are chip resistant. These fabulous... MORE
Luxury Polish Renting Sites
Luxury Polish Renting Sites
Rent Designer Polishes for a Flat Montly Fee at Lacquerous.com
If you don’t have the finances to purchase the finest luxury nail polishes to coat your nail beds, Lacquerous.com is a website that lets you rent high end polishes for a monthly fee. Similar to... MORE

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