Internet users turn to memes in order to better relate to serious issues
Implications - The pervasiveness of memes is undeniably on the rise, but consumers, particularly young people who are active online, are responding more strongly to content that diffuses serious issues using humor. Highly sharable, and creating a way to more comfortably discuss sensitive topics, these pieces serve to comment on serious issues in a less controversial way.
Trend Themes
1. Serious Issues Through Humor - The use of humor to tackle serious issues in memes has become a growing trend among younger internet users.
2. Creative Variant Memes - The creation of variant memes on a popular theme or topic has become a popular trend among internet users pushing for social issues.
3. Multimedia Fanfiction - Fanfiction involving the use of action figures or other collectibles has become a trend that combines humor, creativity, and fandoms.
Industry Implications
1. Social Media Marketing - Business professionals can leverage the trend of variant memes and humor on social media platforms to raise engagement and support social issues.
2. Toy Collectibles - The trend of using collectibles in multimedia fanfiction presents an opportunity for the toy industry to market towards older audiences.
3. Digital Content Creation - The trend of creating memes that tackle serious issues through humor offers an opportunity for innovative content creators to raise awareness and engagement towards social causes.
6 Featured, 53 Examples:
927,553 Total Clicks
Date Range:
May 10 — Jul 13
Trending:
Warm
Consumer Insight Topics:
