The 'Walkby' App Does Your Clothing Shopping for You
Alexander Lam — June 6, 2013 — Tech
References: walk.by & springwise
The 'Walkby' app was developed in order to help you pick up clothing inspired by the latest trends. The app lets you track fashion trends and get notified when retailers have something that may interest you. As a result, shopping becomes as easy as waiting for your phone to buzz.
The app works by letting you indicate what kind of product that you'd like to purchase. After choosing your item, boutiques will check if they have something that matches your interests. The stores will then take a picture of that product and send it to you. After browsing through your options, you can choose to go buy the product.
Since the app works by partnering with stores, the Walkby app is currently only available for those living in Chicago.
The app works by letting you indicate what kind of product that you'd like to purchase. After choosing your item, boutiques will check if they have something that matches your interests. The stores will then take a picture of that product and send it to you. After browsing through your options, you can choose to go buy the product.
Since the app works by partnering with stores, the Walkby app is currently only available for those living in Chicago.
Trend Themes
1. Fashion Trend-tracking Apps - Developing apps that help users track and purchase fashion trends directly from retailers have disruptive innovation opportunities to enhance consumer experience and retail sales.
2. Personalized Shopping Apps - Creating apps that send personalized notifications to shoppers based on their interests have disruptive innovation opportunities for retailers to reach their target audience directly.
3. In-store Digital Shopping Assistants - Designing digital assistants in physical stores that can help shoppers find and purchase products based on their interests have disruptive innovation opportunities to streamline the shopping experience for consumers.
Industry Implications
1. Retail - The retail industry has disruptive innovation opportunities to integrate personalized shopping apps and in-store digital shopping assistants to increase convenience and sales.
2. Fashion - The fashion industry has disruptive innovation opportunities to partner with trend-tracking apps to reach their target audience and increase sales, especially during the pandemic.
3. Technology - The technology industry has disruptive innovation opportunities to develop advanced AI and machine learning algorithms that can personalize shopping experiences for users and increase sales for retailers.
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