The transportation industry is actively extending its target audience
Implications - As previously perceived gender roles begin to deteriorate, industries catering to predominantly one sex over another are forced to change their strategy. This is most obvious in the automotive industry, as car manufacturers and the like begin creating more feminized products to expand their target audience.
Trend Themes
1. Gendered Products - Industries are creating more feminized products to expand their target audience.
2. Customized and Accessorized Automobiles - Vehicle customization and accessorizing leans towards feminine aesthetics.
3. Fashionable and Chic Bikes - Bicycles are designed to meet the stylish needs of women.
Industry Implications
1. Automotive Industry - Gender roles are being re-defined in the automotive industry, prompting manufacturers to adapt their strategies and design products aimed at the diverse market.
2. Luxury Car Industry - Luxury car brands are incorporating more feminine aesthetics to appeal to a wider and diverse audience.
3. Fashion Industry - Fashion-forward bicycles and stylish accessories fit women's urban transportation needs to create a fashionable and chic identity.
6 Featured, 52 Examples:
866,275 Total Clicks
Date Range:
Oct 12 — Jul 13
Trending:
Warm
Consumer Insight Topics:
