The Access Agency McMobile Takes McDonald's on the Road
References: access-agency.net & access-agency.net
The Access Agency McMobile combines two great American loves: fast food and automobiles.
Designed for sporting events, concerts and street festivals, the innovative ad company hopes that the idea of mobile franchises could tap into the street-side vending market that independent chip trucks around the world have had cornered for decades. Further, given the fact that many festivals don’t allow these vendors into big open-air events, the Access Agency McMobile could probably have much more access with the clout of a major restaurant chain such as McDonald's behind it.
Designed for sporting events, concerts and street festivals, the innovative ad company hopes that the idea of mobile franchises could tap into the street-side vending market that independent chip trucks around the world have had cornered for decades. Further, given the fact that many festivals don’t allow these vendors into big open-air events, the Access Agency McMobile could probably have much more access with the clout of a major restaurant chain such as McDonald's behind it.
Trend Themes
1. Mobile Franchises - Disruptive innovation opportunity: Creating mobile food franchises that can tap into the street-side vending market and provide access to big open-air events.
2. Street-side Vending - Disruptive innovation opportunity: Developing innovative vending alternatives to corner the market currently dominated by independent chip trucks.
3. Event Catering - Disruptive innovation opportunity: Offering mobile food franchises as a catering solution for sporting events, concerts, and street festivals, providing more options and convenience for event-goers.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Transforming the traditional fast food experience by introducing mobile franchises that can reach customers in new and unique locations.
2. Advertising - Disruptive innovation opportunity: Leveraging mobile franchises as advertising vehicles, combining brand promotion with food service to create innovative marketing opportunities.
3. Event Planning - Disruptive innovation opportunity: Partnering with mobile food franchises to enhance event planning by offering more diverse and accessible catering options for various types of events.
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