Fast Food: Ads vs Reality is a Tasty Expose of Misleading Marketing
Jordan M — February 12, 2011 — Pop Culture
Anyone who has ever wondered how certain fast-food restaurants get away with serving food that is so dramatically different than what they advertise will find bemusement in this clever 'Fast Food: Ads Vs Reality' photo expose.
The photos put actual food items ordered from franchises like McDonald's and Burger King next to their advertised alter ego, and the results are simultaneously pathetic and hilarious. Even to those who feel somewhat versed on the inherently disingenuous nature of fast food advertising, 'Fast Food: Ads vs Reality' is still surprisingly profound.
The photos put actual food items ordered from franchises like McDonald's and Burger King next to their advertised alter ego, and the results are simultaneously pathetic and hilarious. Even to those who feel somewhat versed on the inherently disingenuous nature of fast food advertising, 'Fast Food: Ads vs Reality' is still surprisingly profound.
Trend Themes
1. Fast-food Transparency - The trend of transparency in the fast food industry, where consumers are becoming more aware of the discrepancies between advertised and actual food items, presents an opportunity for companies to embrace honesty and authenticity in their marketing.
2. Alternative Fast Food Options - The trend of health-consciousness and sustainability in the food industry presents an opportunity for alternative fast food options using fresh, whole ingredients with transparent sourcing.
3. Bridging Ads and Reality - The trend of bridging the gap between advertised images and actual products in the fast food industry presents an opportunity for creative marketing strategies that accurately represent the quality and appearance of menu items.
Industry Implications
1. Fast Food - Fast food companies can embrace transparency and honesty in their marketing to bridge the gap between advertised images and actual products, and offer health-conscious and sustainable alternatives.
2. Marketing and Advertising - Marketing and advertising agencies specializing in food and beverage can develop creative strategies to accurately represent the quality and appearance of fast food menu items, catering to the trend of transparency in the industry.
3. Food and Beverage - The fast food industry's trend towards transparency and alternative options presents opportunities for food and beverage companies to innovate and offer fresh, whole ingredients with transparent sourcing.
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