Visionaire 61 Larger Than Life is the World’s Biggest Publication
Souzan Michael — November 5, 2011 — Pop Culture
References: youtube & highsnobiety
It is no secret that the world of print magazines has taken a huge hit in the past few years due to the availability of online content, but the Visionaire 61 Larger Than Life issue is looking to squash those financial troubles.
Visionaire is always trying to shock and amaze people, with previous feats including custom Louis Vuitton magazine sleeves, scented magazines and much more. With their 61st issue, they present the world’s largest magazine, which is even listed in the Guinness Book of World Records.
Visionaire 61 Larger Than Life features Lady Gaga on the cover dressed as a goth mermaid. That seems pretty fair and logical to me, as no one defines the term "larger than life" better than Mother Monster.
The magazine measures 36 by 49.48 inches, but only 2500 copies were made and each costs $375 USD. However, since Visionaire wanted to top their own world record, they're also offering a deluxe edition, measuring 57.48 by 79 inches, limited to only 250 copies, and priced at $1,500 USD.
If you're interested, both can be purchased on the Visionaire online shop.
Visionaire is always trying to shock and amaze people, with previous feats including custom Louis Vuitton magazine sleeves, scented magazines and much more. With their 61st issue, they present the world’s largest magazine, which is even listed in the Guinness Book of World Records.
Visionaire 61 Larger Than Life features Lady Gaga on the cover dressed as a goth mermaid. That seems pretty fair and logical to me, as no one defines the term "larger than life" better than Mother Monster.
The magazine measures 36 by 49.48 inches, but only 2500 copies were made and each costs $375 USD. However, since Visionaire wanted to top their own world record, they're also offering a deluxe edition, measuring 57.48 by 79 inches, limited to only 250 copies, and priced at $1,500 USD.
If you're interested, both can be purchased on the Visionaire online shop.
Trend Themes
1. Gigantic Publications - There is a growing trend for massive print publications that offer a unique and memorable reading experience.
2. Limited Print Runs - Producing fewer, but higher quality magazines in limited print runs can create a sense of exclusivity and drive demand among collectors and enthusiasts.
3. Innovative Magazine Formats - Innovation in magazine formats, such as the use of scents or custom sleeves, can help print publications stand out and offer a unique value proposition to readers.
Industry Implications
1. Print Media - Print publishers can experiment with innovative formats and limited print runs to create a niche market and drive demand for their publications.
2. Luxury Goods - Producing high-end, limited edition magazines can be an opportunity for luxury brands to offer a unique experience to their customers and build brand loyalty.
3. Collectibles - Gigantic and limited edition print publications may become collector's items that hold value over time, presenting a new market and revenue stream.
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