The Crusade of Abbey Road Depicts Mascots Marching to Holy War
Matt Ho — March 29, 2011 — Pop Culture
References: alejomalia.blogspot & designyoutrust
The Beatles and fast food joints have nothing in common--that is, until Alejo Malia decided to cross them over with The Crusade of Abbey Road.
The Crusade of Abbey Road depicts famous fast food mascots walking along--yup, you guessed it--Abbey Road. Outside of the fact that the fab four have been replaced, there are two noticeable differences. For one, there's only three; and two, these guys are not marching to the studio. The picture shows Colonel Sanders with a bloody cleaver, the Burger King mascot and Ronald McDonald walking along the infamous road marching off to probably conquer Wendy's or Arby's. Either way, I doubt that this crusade has anything to do with religious travel.
The Crusade of Abbey Road depicts famous fast food mascots walking along--yup, you guessed it--Abbey Road. Outside of the fact that the fab four have been replaced, there are two noticeable differences. For one, there's only three; and two, these guys are not marching to the studio. The picture shows Colonel Sanders with a bloody cleaver, the Burger King mascot and Ronald McDonald walking along the infamous road marching off to probably conquer Wendy's or Arby's. Either way, I doubt that this crusade has anything to do with religious travel.
Trend Themes
1. Fast Food Mashups - There is potential for fast food companies to undergo creative brand mashups inspired by pop culture icons.
2. Character Rebranding - Businesses can benefit from fresh perspectives by rebranding mascots to appeal to a modern audience.
3. Dark Humor Marketing - Controversial marketing campaigns that use dark humor can attract attention and appeal to younger demographics.
Industry Implications
1. Fast Food - Fast food companies can benefit from creative marketing campaigns that give their brand a unique personality and appeal to wider audiences.
2. Pop Culture Merchandising - Merging pop culture and fast food companies can create unique merchandising opportunities that generate revenue.
3. Advertising and Marketing - Brands can utilize controversial humor and mashups to create viral marketing campaigns that drive consumer engagement and increase sales.
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