Winecrasher Uses a Model With Cheaper Prices Without Devaluating Brands
Alyson Wyers — March 30, 2016 — Lifestyle
References: winecrasher & springwise
This online wine retailer hides the labels from customers until after the bottle is purchased. Inspired by Hotwire and Priceline, Winecrasher is a California-based startup with a "crash pricing model" that sells rated wines at lower prices. Therefore, the wine store enables wineries to sell their inventories at a less expensive price point without making public reductions.
Frequent sales and promotions on wine bottles can make it difficult for consumers to know how much wine is actually worth. Similarly, wineries can become concerned with devaluing their brand. Wine retailer Winecrasher provides a solution to this issue while still providing discounted vino. This enables them to undercut other retailers as well.
Instead of a label, every listing has a description of the contents and a rating form an independent critic.
Frequent sales and promotions on wine bottles can make it difficult for consumers to know how much wine is actually worth. Similarly, wineries can become concerned with devaluing their brand. Wine retailer Winecrasher provides a solution to this issue while still providing discounted vino. This enables them to undercut other retailers as well.
Instead of a label, every listing has a description of the contents and a rating form an independent critic.
Trend Themes
1. Label-less Wine Retailers - Disruptive Innovation Opportunity: Developing online platforms that sell wine without labels, allowing for cheaper prices and maintaining brand value.
2. Crash Pricing Model - Disruptive Innovation Opportunity: Implementing a crash pricing model inspired by Hotwire and Priceline to sell rated wines at lower prices while avoiding public reductions.
3. Description-based Listings - Disruptive Innovation Opportunity: Creating wine listings with descriptions and ratings from independent critics instead of labels, providing transparency and value for consumers.
Industry Implications
1. E-commerce - Disruptive Innovation Opportunity: Transforming the wine retail industry through online sales platforms that offer label-less wines and crash pricing models.
2. Wine Industry - Disruptive Innovation Opportunity: Incorporating the label-less and crash pricing concepts into wineries' business models, allowing them to sell wine inventories at lower prices without devaluing their brands.
3. Wine Retail - Disruptive Innovation Opportunity: Revolutionizing the wine retail sector by introducing description-based listings and independent ratings, providing consumers with more accurate information and discounted prices.
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