The Target Good & Gather Range Now Has Almost 2,000 Products
Michael Hemsworth — September 8, 2020 — Marketing
References: target & drugstorenews
The Target Good & Gather product range has been expanded by the retail brand to help offer shoppers more options than ever that are high-quality and customized to their preferences.
The private in-house product line was first launched about a year ago with 650 options, but will now offer nearly 2,000 including a wide range of food varieties to pick up. The product range offers something for anytime of day to make it the perfect option for patrons to integrate into their regular shopping trips.
Executive Vice President and President of Food and Beverage at Target Stephanie Lundquist spoke on the expanded Target Good & Gather product range saying, "Food plays such an important role in our guests’ lives. And now, as guests are eating and cooking at home — and appreciating good value — more than ever, Good & Gather’s delicious, high-quality assortment and affordable price continues to set Target apart, while helping our guests discover the joy of food every day. And they’re going to love what we’re serving up this fall.”
The private in-house product line was first launched about a year ago with 650 options, but will now offer nearly 2,000 including a wide range of food varieties to pick up. The product range offers something for anytime of day to make it the perfect option for patrons to integrate into their regular shopping trips.
Executive Vice President and President of Food and Beverage at Target Stephanie Lundquist spoke on the expanded Target Good & Gather product range saying, "Food plays such an important role in our guests’ lives. And now, as guests are eating and cooking at home — and appreciating good value — more than ever, Good & Gather’s delicious, high-quality assortment and affordable price continues to set Target apart, while helping our guests discover the joy of food every day. And they’re going to love what we’re serving up this fall.”
Trend Themes
1. Expanded Private Label - Expansive private label ranges allow retailers to offer high-quality and customized options that set them apart.
2. Increased Product Offerings - Increasing the number of product offerings allows for more options for customers and can lead to increased sales for retailers.
3. Affordable Prices - Offering high-quality products at affordable prices can help retailers attract value-conscious customers and increase sales.
Industry Implications
1. Retail - Expansive private label ranges are a disruptive innovation opportunity for retail businesses looking to differentiate themselves and increase their customer base.
2. Food & Beverage - Increased product offerings and customization options in the food and beverage industry can help companies meet the evolving preferences and demands of customers and increase their market share.
3. Consumer Goods - The trend toward expanded private label ranges and increased product offerings in the consumer goods industry presents a disruptive innovation opportunity for businesses looking to carve out a unique niche and increase their competitiveness in the market.
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