Tailored is a D2C Personalized Dog Food Brand
Laura McQuarrie — May 19, 2020 — Lifestyle
References: TailoredPet & prnewswire
A dog's diet is as unique as a pet's personality and Tailored Pet Nutrition is a new direct-to-consumer brand that's set on delivering personalized pet food to customers. Appealing to the modern pet parent, Tailored was created by a group of pet nutrition experts and pet parents who set out to address a specific problem—there are overwhelming choices in the pet food aisle and pet owners often leave feeling more confused about the right choices.
Tailored suggests personalized pet food recipes by starting with a short quiz that considers factors like a pet's breed and unique needs. With fast, free shipping, customers will receive perfectly tailored meals via subscription. To make the switch to a DTC brand even more appealing, Tailored prices its products to compete with specialty retail brands.
Image Credit: Tailored Pet Nutrition
Tailored suggests personalized pet food recipes by starting with a short quiz that considers factors like a pet's breed and unique needs. With fast, free shipping, customers will receive perfectly tailored meals via subscription. To make the switch to a DTC brand even more appealing, Tailored prices its products to compete with specialty retail brands.
Image Credit: Tailored Pet Nutrition
Trend Themes
1. Personalized Pet Nutrition - Customizing pet food based on a pet's specific needs and preferences is a disruptive innovation opportunity for the pet food industry.
2. Direct-to-consumer Pet Food - Cutting out traditional retail channels and delivering pet food directly to customers can disrupt the pet food industry and offer convenience to pet owners.
3. Subscription-based Pet Food Services - Providing pet food through subscription services offers a convenient and hassle-free option for pet owners, leading to a potential disruption in the pet food market.
Industry Implications
1. Pet Food - The pet food industry has an opportunity to embrace personalized nutrition and direct-to-consumer models to cater to the evolving needs of pet owners.
2. E-commerce - The e-commerce industry can leverage the rise of direct-to-consumer pet food brands to expand their customer base and offer convenient solutions for pet owners.
3. Subscription Services - The subscription services industry has an opportunity to tap into the pet food market by offering tailored and convenient subscription options for pet owners.
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