The New Stone Hotel Will Cater to Craft Beer Aficionados
Katherine Pendrill — August 12, 2016 — World
References: stonebrewing & skift
The San Diego-based craft brewery 'Stone Brewing' recently announced plans to open its very own 'Stone Hotel' in an effort to cater to beer-loving travelers. For many millennials, experiential travel has become a top priority. Capitalizing on this demand, the new hotel will provide an immersive brewery experience for the young, craft beer-loving demographic.
The Stone Hotel will be located in Escondido, California, and it will feature 99 luxurious rooms. The hotel will cater to craft beer aficionados, as well as adventurous foodies looking for a more high-end dining experience than offered at other hotels. To keep beer lovers happy, the hotel will feature a bar-style lobby, a growler delivery service and tours of the Stone Brewing World Bistro & Gardens located next door. The hotel will also offer exclusive beers produced just for its guests.
Set to open in 2018, the new hotel will capitalize on the popularity of craft beer tourism and the millennial preference for experiential travel.
The Stone Hotel will be located in Escondido, California, and it will feature 99 luxurious rooms. The hotel will cater to craft beer aficionados, as well as adventurous foodies looking for a more high-end dining experience than offered at other hotels. To keep beer lovers happy, the hotel will feature a bar-style lobby, a growler delivery service and tours of the Stone Brewing World Bistro & Gardens located next door. The hotel will also offer exclusive beers produced just for its guests.
Set to open in 2018, the new hotel will capitalize on the popularity of craft beer tourism and the millennial preference for experiential travel.
Trend Themes
1. Craft Beer Tourism - Capitalizing on the growing trend of experiential travel, craft beer tourism offers disruptive innovation opportunities for hotels seeking to attract young consumers.
2. Luxury Brewery Hotels - The emergence of craft brewery hotels presents disruptive innovation opportunities for the luxury hospitality industry seeking to cater to the growing demand of adventurous foodies and beer enthusiasts.
3. Exclusive Beer Tastings - Offering exclusive beer tastings for guests presents disruptive innovation opportunities for hotels seeking to tap into the craft beer market and provide unique experiences for young travelers.
Industry Implications
1. Hospitality Industry - Craft beer tourism and luxury brewery hotels offer disruptive innovation opportunities for the hospitality industry seeking to adapt to millennials' demand for experiential travel.
2. Craft Brewing Industry - Craft brewery hotels provide disruptive innovation opportunities for the craft brewing industry seeking to expand their business model and engage with consumers in new ways.
3. Food and Beverage Industry - Luxury brewery hotels can disrupt the food and beverage industry as they cater to adventurous foodies seeking high-end dining experiences and exclusive beer tastings.
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