Street Compliments Lets Individuals Reveal Feelings Without Awkwardness
Elise Ying-Hei Ho — December 5, 2012 — Pop Culture
It's always hard delivering a compliment face to face but Street Compliments, a pop-up installation by SoulPancake, removes that awkwardness by separating individuals for an easier delivery of their heartfelt confessions.
The installation requires a minimum of two people, a complimenter who stands inside a booth and a complimentee who stands between the giant yellow headphones. The video reveals the affectionate confessions between husbands and wives, mothers and daughters, fathers and sons, friends and best friends and even employers and employees. Angry words are exchanged every day in fits of rage and often, no words of affection are even uttered because individuals are too busy or distracted and neglect the common greetings. Street Compliments is really a motivating method that inspires and gives people the opportunity to say the things they always wanted to before it's too late.
The installation requires a minimum of two people, a complimenter who stands inside a booth and a complimentee who stands between the giant yellow headphones. The video reveals the affectionate confessions between husbands and wives, mothers and daughters, fathers and sons, friends and best friends and even employers and employees. Angry words are exchanged every day in fits of rage and often, no words of affection are even uttered because individuals are too busy or distracted and neglect the common greetings. Street Compliments is really a motivating method that inspires and gives people the opportunity to say the things they always wanted to before it's too late.
Trend Themes
1. Virtual Confessing - Creating a virtual platform for individuals to deliver heartfelt confessions in a safe space could provide a disruptive innovation opportunity.
2. Compliment Delivery Service - A compliment delivery service that sends heartfelt compliments to loved ones in person, via video, or text message could disrupt the gift-giving industry.
3. Emotional Intelligence Training - Offering emotional intelligence training programs for professionals could disrupt the corporate training industry, enabling individuals to better communicate their feelings in the workplace.
Industry Implications
1. Marketing and Advertising - Marketing and advertising industries could leverage the effectiveness of Street Compliments to create more meaningful campaigns that promote emotional connections with consumers.
2. Event Planning - Event planners could capitalize on the success of Street Compliments by incorporating similar experiences into corporate retreats or team-building events to promote bonding and communication among colleagues.
3. Therapy and Mental Health - Therapy and mental health industries could use the concept of Street Compliments to help individuals overcome communication barriers with loved ones and improve emotional well-being.
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