Portable devices allow for the enhanced detection of polluted areas
Implications - Personal pollution-detection devices are allowing consumers to make informed decisions on areas to avoid for health purposes, or improve in terms of reducing their pollution-related impact. These devices create a greater sense of purpose for consumers who are more motivated to change negative habits when faced with the consequences in a more visceral, impactful way.
Workshop Question - How could your brand create a personalized way for consumers to connect with what it's selling?
Trend Themes
1. Personal Pollution-detection Devices - Trend of specialized, personal devices that inform consumers about polluted areas.
2. Community Monitoring and Crowdsourcing Pollution Data - Trend of community tracking and collecting real-time pollution data for analysis.
3. Pollution-tracking Apps - Trend of mobile apps informing consumers of the air quality in their city based on live pollution data.
Industry Implications
1. Environmental Technology Industry - Companies can develop specialized devices and build applications that detect and track air pollution in real-time.
2. Health and Wellness Industry - Companies can create products to help users breathe clean air and monitor air quality to improve overall health.
3. Education Industry - Companies can create innovative tools and resources that can teach children and adults about the effects of air pollution and how to lead a more sustainable life.
