Whole Earth Reinvented the Fondue Bar with Sweet and Savory Nut Butter
Laura McQuarrie — November 10, 2017 — Lifestyle
References: wholeearthfoods & campaignlive
Rather than setting up a fondue bar centered around cheese or chocolate, peanut butter brand Whole Earth will be bringing a nut butter fondue bar to Shoreditch at the end of the month.
The pop-up Whole Earth Peanut Butter Bar event is set to offer what Whole Earth calls "winter warmers with a twist." Over the course of a two-hour dining experience, visitors will be able to treat themselves to a variety of sweet and savory fondue with options from the brand like its original peanut butter and chocolate peanut butter.
Unlike either chocolate or cheese—which can be indulgent—nut butter fondue has the potential to be approached with an emphasis on health, as well as its flavorful, plant-based, protein-rich content.
The pop-up Whole Earth Peanut Butter Bar event is set to offer what Whole Earth calls "winter warmers with a twist." Over the course of a two-hour dining experience, visitors will be able to treat themselves to a variety of sweet and savory fondue with options from the brand like its original peanut butter and chocolate peanut butter.
Unlike either chocolate or cheese—which can be indulgent—nut butter fondue has the potential to be approached with an emphasis on health, as well as its flavorful, plant-based, protein-rich content.
Trend Themes
1. Nut Butter Fondue - Opportunity to create innovative and healthy variations of traditional fondue using nut butter.
2. Plant-based Dining - Chance to cater to the growing demand for plant-based options in the dining industry by offering nut butter fondue.
3. Alternative Fondue Experiences - Potential to disrupt the traditional fondue experience by introducing unique and unconventional nut butter flavors.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating nut butter fondue bars as a new dining trend.
2. Health and Wellness - Opportunity for the health and wellness industry to promote nut butter fondue as a nutritious alternative to traditional indulgent fondue.
3. Hospitality and Events - Event planners and hospitality businesses can offer nut butter fondue bars as a unique and memorable experience for their guests.
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