Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum
Laura McQuarrie — December 9, 2016 — Marketing
References: eventmagazine
For the holiday season this year, Kraken launched a 'Black Christmas' dinner event in London, England to complement its black rum.
In keeping with the distinctive color of its Black Spiced Rum, Kraken created an entire event around the color black. This included a selection of dark Christmas cocktails, as well as ethically sourced all-black bar snacks that are naturally dark. Other items at the feast included black Devon red rare roast beef served with black beef dripping gravy, plus black pudding and charcoal cread stuffing and a rich spiced Kraken Christmas Pudding for dessert.
In the past, Kraken has played up the unique color of its product with similar stunts, such as an all-black ice cream parlor on wheels and last year, a black Christmas shop.
In keeping with the distinctive color of its Black Spiced Rum, Kraken created an entire event around the color black. This included a selection of dark Christmas cocktails, as well as ethically sourced all-black bar snacks that are naturally dark. Other items at the feast included black Devon red rare roast beef served with black beef dripping gravy, plus black pudding and charcoal cread stuffing and a rich spiced Kraken Christmas Pudding for dessert.
In the past, Kraken has played up the unique color of its product with similar stunts, such as an all-black ice cream parlor on wheels and last year, a black Christmas shop.
Trend Themes
1. Black Christmas Dinners - Opportunity for restaurants or event organizers to create unique dining experiences centered around the color black and themed menus.
2. All-black Bar Snacks - Potential for snack producers to develop ethically sourced all-black snacks for unique culinary experiences.
3. Black Spiced Rum Pairing - Opportunity for beverage companies to create festive cocktails using black spiced rum as the main ingredient.
Industry Implications
1. Hospitality - Restaurants and event organizers can leverage the trend of black Christmas dinners to attract customers looking for unique dining experiences.
2. Food and Beverage - Snack producers have the potential to tap into the trend of all-black bar snacks to cater to consumers interested in culinary novelty.
3. Alcohol - Beverage companies can capitalize on the trend of black spiced rum pairing by introducing creative cocktails for festive occasions.
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