The BACARDI Gran Reserva Maestro de Ron is Upscaled for a New Market Segment
Michael Hemsworth — November 7, 2015 — Lifestyle
BACARDI rum is traditionally the more cost-effective option for those who are looking to craft a simple rum and coke, but BACARDI Gran Reserva Maestro de Ron is designed as an upscale option for consumers who are craving a touch of luxury as a treat.
The double-aged process behind the BACARDI Gran Reserva Maestro de Ron instantly gives the liquor a more refined taste and finish that makes it ideal for cocktails that call for a high-quality white rum.
The BACARDI Gran Reserva Maestro de Ron is aged for three months prior to bottling in oak barrels. This dedication to providing consumers with an upscale option is helping to expand the brand to be more lifestyle-accommodating for consumers looking to have multiple experiences from a single brand.
The double-aged process behind the BACARDI Gran Reserva Maestro de Ron instantly gives the liquor a more refined taste and finish that makes it ideal for cocktails that call for a high-quality white rum.
The BACARDI Gran Reserva Maestro de Ron is aged for three months prior to bottling in oak barrels. This dedication to providing consumers with an upscale option is helping to expand the brand to be more lifestyle-accommodating for consumers looking to have multiple experiences from a single brand.
Trend Themes
1. Double-aged Spirits - Companies can explore double-aging techniques to enhance the flavor and quality of their alcoholic products.
2. Upscale Product Lines - Brands should consider introducing upscale product lines to cater to consumers who seek luxury experiences and are willing to pay a premium price.
3. Lifestyle Branding - Companies can expand their reach by incorporating lifestyle branding into their marketing strategies and making their products more relatable to consumers.
Industry Implications
1. Alcohol - The alcohol industry can consider experimenting with new aging techniques and creating upscale product lines to tap into the growing demand for premium alcoholic beverages.
2. Luxury Goods - Luxury goods industries can partner with alcohol brands to offer premium alcohol products as part of their product lines and enhance their brand image.
3. Marketing and Advertising - Marketing and advertising agencies can provide branding services to alcohol brands to help them incorporate lifestyle branding into their marketing strategies and appeal to a wider consumer base.
0.6
Score
Popularity
Activity
Freshness
