The world of vodka is providing us with viral examples of beverage reinvention
Implications - As one of the world’s most popular distilled beverages, vodka is a product in which companies must infuse with novelty or superior branding to ensure their product rises above the rest. Innovative packaging, high end additives or unique attributes can help them gain appeal over the masses. These novel vodka beverage ideas represent how an internationally common good can rise above the competition if the right marketing angle or packaging approach is taken.
Trend Themes
1. Personalization of Vodka Packaging - Customized vodka bottles and specialized packaging can help companies to differentiate their products within a crowded vodka market.
2. Incorporation of Non-alcoholic Beverages - Incorporating non-alcoholic beverages, such as energy drinks, into alcoholic cocktails is a trend that appeals to younger, trend-focused consumers.
3. Charitable Alcohol Marketing - Promoting a charitable aspect of a new product or a local area can help build consumer goodwill and drive sales.
Industry Implications
1. Alcoholic Beverages - The alco-beverage industry has become highly competitive in recent years and companies need to find ways to stand out from the crowd.
2. Food & Beverage Packaging - Specialized packaging can help to differentiate vodka brands and their products and catch the consumer's eye.
3. Luxury Goods - Companies are pushing the limits on what is considered luxury in alcohol, finding new ways to add value and appeal to high-end consumers.
9 Featured
111,104 Total Clicks
Date Range:
Nov 06 — Nov 07
Trending:
Hot
Consumer Insight Topics:
