Long-ago Asian flavors fuse their way into traditionally Western products
Implications - Consumers are consistently hunting for novelty and ways in which they can impress other members of society with their courage. Catering to this desire are Asian food products that incorporate odd pairings, the result being unique products that would be considered strange in Western culture. Examples include crackers with wasps in them; ice cream in vegetable, jelly fish, squid gut and charcoal flavors; and salad-flavored water.
Trend Themes
1. Adventurous Palates - Japan's adventurous palates lead to uniquely flavored foods, particularly in traditional comfort food items.
2. Novelty Food Products - Consumers are consistently hunting for novelty, leading to Asian food products that incorporate odd pairings, the result being unique products that would be considered strange in Western culture.
3. Clean and Colorful Packaging - As food safety concerns become paramount, consumers are looking for alternative ways to intake minerals and vitamins, influencing packaging to be clean and colorful, easy for the eye to digest.
Industry Implications
1. Food and Beverage - Food companies can push the envelope by producing traditional comfort food items with unique and adventurous flavors to inspire customers to become daredevils and build exciting word-of-mouth buzz.
2. Packaging - As food safety concerns become paramount, innovative and appealing packaging that is clean and colorful can become a disruptive innovation opportunity for food and beverage companies.
3. Marketing and Advertising - Using adventurous flavor profiles to cater to consumer demand for novelty, food and beverage companies can leverage marketing and advertising to build excitement and buzz around new products.
5 Featured
77,908 Total Clicks
Date Range:
Feb 06 — Nov 07
Trending:
Warm
Consumer Insight Topics:
