Innovation in a traditional (but sacred) category like BBQing has viral appeal
Implications - Barbecuing meals combines a hobby with a necessity; it comes socialization and enjoying the outdoors. It’s one of the rare forms of cooking to appeals to men; preparing the most masculine of foods (steak) while playing with dangerous goods (flames, sharp spears) and gadgets, raises the appeal.
Trend Themes
1. Portable Bbqs - Providing compact and portable BBQs for the urban dwellers who have limited space to enjoy outdoor cooking is a growing trend.
2. Eco-friendly Barbque - Businesses that can provide a wide range of environmentally friendly lifestyle products can appeal to a wide range of society's eco-conscious consumers who are inclined towards alternative energy and less pollution.
3. Unique BBQ Designs - Consumer novelty is driving an increase in demand for unique and modern designs of BBQs for outdoor and indoor cooking.
Industry Implications
1. Outdoor Recreation Industry - Consumers who love outdoor activities such as camping and hiking are driving the growth of portable and lightweight BBQs for easy outdoor cooking.
2. Home and Gardening Industry - Homeowners are eager to invest in attractive and unique outdoor designs of BBQs that can liven up their patio and make their outdoor space feel stadium-like.
3. Eco-friendly Products Industry - Revealing offerings of eco-friendly BBQs that are made of sustainable materials, solar grills and hybrid grills are attractive for eco-conscious consumers who are looking for alternative energy powered grillings.
