Big businesses are starting to treat bloggers like 'real' media
Description - The automotive industry has recognized the influential power of the blogosphere, including big names like GM, Ford and Aston Martin. Other sectors have been slower to embrace the reach of citizen journalists, but gradually more companies are catching on, including Chanel.
Implications - Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve. These companies are recognizing the value of inviting bloggers to join the traditional media at press events; not only do bloggers have high viral appeal, their blogs can also be highly targeted.
Implications - Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve. These companies are recognizing the value of inviting bloggers to join the traditional media at press events; not only do bloggers have high viral appeal, their blogs can also be highly targeted.
Trend Themes
1. Blogger Outreach - Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve.
2. Blogging Events - Companies are inviting bloggers to press events and launches to increase visibility.
3. Viral Promotion - Companies are leveraging the blogosphere to increase views and sales through viral campaigns.
Industry Implications
1. Marketing and Advertising - The marketing industry can use the trend towards blogger outreach and sponsored content to promote a brand across various online platforms.
2. Fashion - The fashion industry can use blogger outreach to build relationships with influential bloggers and increase visibility for new collections/company events.
3. Automotive - The automotive industry can leverage blogger relationships to empower citizen journalists to promote their brand through event coverage and product reviews.
10 Featured
38,939 Total Clicks
Date Range:
Mar 06 — May 08
Trending:
Average
Consumer Insight Topics:
