Unconventionally flavored drinks provide alternative tastes for experimentation
Implications - Consumers are constantly on the lookout for unique experiences. Indulging in offbeat flavors not only revives the senses to give a sense of novelty, but in addition, gives people a story to talk about as well as a way to stand out. As such, sodas are no longer limited to classic cola flavors; they now include black licorice, cucumber, wine and “perspiration." Other sodas offer functionality such as metabolic increases and self-cooling.
Trend Themes
1. Unconventional Soda Flavors - Consumers are interested in trying new and unique flavors beyond the traditional cola, creating opportunities for businesses to offer unconventional sodas that provide a sense of novelty and can be used as conversation starters.
2. Functional and Health Benefits of Beverages - Consumers are looking for more than just a refreshing beverage, and are drawn to offerings that boast functional benefits, such as calorie-burning or metabolic enhancement, providing exciting innovation opportunities for businesses in the health drink sector.
3. Hyper-targeted Limited Edition Offerings - Marketing limited edition offerings based on niche interests, like an NFL team or a popular video game, creates a sense of exclusivity and makes the product more appealing to those who identify with the targeted group.
Industry Implications
1. Beverages - This industry should focus on developing unique and unconventional flavors along with marketing drinks with functional benefits that cater to consumer interests in staying healthy.
2. Limited Edition Collectibles - This industry should consider offering unique collectibles that cater to specific interests and fandoms in order to drive excitement and exclusivity around the products.
3. Gourmet Food and Drink - This industry should focus on offering unique and innovative ingredients to create specialty beverages, particularly with focus on natural and sustainable ingredients and production processes.
8 Featured
61,673 Total Clicks
Date Range:
Oct 06 — Nov 07
Trending:
Warm
Consumer Insight Topics:
