'Facebook at Work' Would Be Used as an Internal Productivity Tool
Meghan Young — November 17, 2014 — Social Media
References: facebook & fastcompany
Facebook at Work might sound like an internal PSA about the dangers of wasting time on social media in a professional setting. Yet that is not the case at all. Instead, it is the name for a rumored product that is currently being used by Facebook employees themselves and may soon launch as an office platform for other companies.
A messaging app for co-workers, Facebook at Work will look much like the social media platform the world has come to know and love, but with a more tailored following. As written on Fast Company, "The Silicon Valley company is developing a new product designed to allow users to chat with colleagues, connect with professional contacts and collaborate over documents, competing with Google Drive and Microsoft Office, according to people familiar with the matter."
A messaging app for co-workers, Facebook at Work will look much like the social media platform the world has come to know and love, but with a more tailored following. As written on Fast Company, "The Silicon Valley company is developing a new product designed to allow users to chat with colleagues, connect with professional contacts and collaborate over documents, competing with Google Drive and Microsoft Office, according to people familiar with the matter."
Trend Themes
1. Social Media Office Apps - The rise of specialized social media platforms for professional use in the workplace creates opportunities for businesses to streamline internal communications and productivity.
2. Internal Communication Platforms - Internal communication and collaboration platforms like Facebook at Work indicate a growing need for more efficient and modern communication solutions in the workplace.
3. Social Media Integration - The success of Facebook at Work highlights the potential for social media integration in the business world, from marketing to communication.
Industry Implications
1. Technology - Facebook at Work is one of many emerging technologies that can help businesses remain competitive in an evolving digital landscape.
2. Human Resources - As companies explore the benefits of using social media platforms for internal communication, human resources professionals can play a key role in developing effective strategies.
3. Marketing and Advertising - Social media could become a more prominent aspect of marketing and advertising campaigns, as businesses continue to embrace specialized social media platforms like Facebook at Work.
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