Kids clothing gets the customized treatment with specifically targeted labels
Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with niche brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Workshop Question - What does the next generation of your consumer look like? How does your brand fit with their lifestyle?
Trend Themes
1. Niche Children's Fashion - The trend of niche children's fashion is growing, with a focus on providing kids with more sophisticated and tailored products.
2. Kid-focused Streetwear - The collaboration between Vans and Disney showcases the trend of combining skater aesthetic with designs inspired by whimsical Disney films.
3. Remixed Children's Streetwear - Children's fashion label, Little Giants, taps into the trend of creating age-appropriate streetwear inspired by popular adult clothing labels.
Industry Implications
1. Children's Fashion Industry - The niche trend of tailored and sophisticated children's products presents disruptive innovation opportunities for brands to tap into this growing market.
2. Streetwear Industry - The trend of creating kid-friendly versions of popular urban apparel presents opportunities for brands to expand into the children's market, appealing to style-conscious parents.
3. Collaboration Industry - The collaboration between Vans and Disney showcases the trend of combining seemingly unlikely brands to create unique, marketable collections.
4 Featured, 35 Examples:
246,700 Total Clicks
Date Range:
Feb 15 — Dec 16
Trending:
Warm
Consumer Insight Topics:
