Twitter Launches Private Messaging Features for Multiple Followers
Meghan Young — January 27, 2015 — Social Media
In a long overdue move, Twitter has finally launched group direct messages and native video sharing. Although this may have seemed like an obvious omission for users, they will be very forgiving now that the option has been made available. What makes the group direct message feature even more exciting is the ability to start a conversation with followers that don't follow each other.
As for video sharing, Twitter will now allow people to capture, share and edit videos up to 30 seconds long by using the app's camera button. Significantly longer than the 6 second looped videos on Twitter's Vine service, it will still ensure users remain succinct when using this new feature. Together with group direct messages, Tweeting just became more convenient.
As for video sharing, Twitter will now allow people to capture, share and edit videos up to 30 seconds long by using the app's camera button. Significantly longer than the 6 second looped videos on Twitter's Vine service, it will still ensure users remain succinct when using this new feature. Together with group direct messages, Tweeting just became more convenient.
Trend Themes
1. Group Direct Messages - Twitter's launch of group direct messages provides an opportunity for businesses to facilitate private conversations and engagements with multiple followers.
2. Native Video Sharing - Twitter's native video sharing feature allows businesses to create and share longer videos up to 30 seconds, opening up new possibilities for engaging content creation.
3. Expanded Conversations - The ability to start conversations with followers who don't follow each other presents an opportunity for businesses to connect and engage with a wider audience on Twitter.
Industry Implications
1. Social Media - The launch of group direct messages and native video sharing on Twitter presents opportunities for social media companies to enhance their platforms and offer more engaging experiences for users.
2. Marketing and Advertising - The introduction of group direct messages and native video sharing on Twitter provides marketers with new channels to connect with and target their audience through private messaging and longer video content.
3. Content Creation - The expanded conversation feature and native video sharing on Twitter offer content creators opportunities to engage with their audience in new ways and produce more compelling and longer-form content.
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