The Line App is a Great Platform for Brands Targeting Millennials
Rebecca Byers — May 22, 2015 — Tech
The Line app is a burgeoning social media platform offering unlimited free messaging across all smartphone devices as well as personal computers. The emerging social network has quickly become a powerful tool for brands to engage fans with exclusive offers and boasts an impressive library of 10,000 stickers and emoticons, making it a millennial's dream come true.
Some brands and organizations that have released exclusive content through the Line app include Coca-Cola and Disney, while entertainer and businessman Snoop Dogg was one of the first celebrities to create an official account and the NBA, who recently released a set of limited edition stickers featuring some of the sport's most beloved stars.
An interesting note regarding the origins of the Line app is that it was created after Japan's 2011 earthquake as a means to resolve the issue of the country's destroyed telecommunications systems.
Some brands and organizations that have released exclusive content through the Line app include Coca-Cola and Disney, while entertainer and businessman Snoop Dogg was one of the first celebrities to create an official account and the NBA, who recently released a set of limited edition stickers featuring some of the sport's most beloved stars.
An interesting note regarding the origins of the Line app is that it was created after Japan's 2011 earthquake as a means to resolve the issue of the country's destroyed telecommunications systems.
Trend Themes
1. Unlimited Messaging - Telecommunication apps with unlimited messaging across devices creates opportunities for brands to engage with fans through exclusive content.
2. Brand Engagement - Emerging social media platforms like the Line app offer brands a new way to engage their target audiences with exclusive offers and content.
3. Sticker Libraries - Apps like Line with large libraries of stickers and emoticons present new opportunities for brands to engage with younger audiences through unique visual content.
Industry Implications
1. Food and Beverage - Brands such as Coca-cola use telecommunication apps like Line to engage with younger audiences through exclusive content and limited promotions.
2. Entertainment - Celebrities like Snoop Dogg and organizations such as the NBA leverage social media platforms like Line to promote their brands and engage with fans.
3. Technology - Telecommunication app developers have the opportunity to create platforms like Line that offer new and innovative ways for brands to interact with consumers through exclusive content and messaging services.
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