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Modern Machismo

Men's aesthetics receive revamped modern updates delivering bold statements

Implications - Male aesthetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.
Workshop Question - How can your brand adapt to consumers' desire to see more nuanced representations of identity?
Trend Themes
1. Gender-blurring Beauty - Beauty brands are responding to changing gender norms with products suited to consumers seeking brands with an evident understanding of modern male and female identities
2. Beard Accessorizing - Menswear accessories and grooming companies are creating unique products that allow men to express themselves through their beards
3. Facial Hair Artistry - Men are pushing the limits of what is expected with their facial hair designs, using creative techniques and unconventional materials to stand out from the crowd
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can respond to changing gender norms by creating gender-neutral products and marketing campaigns
2. Fashion and Accessories - Menswear companies are creating unique accessories that cater to the growing trend of beard adornment and accessorizing
3. Consumer Products - Creative entrepreneurs and inventors can create innovative beard grooming and styling tools that cater to men's desire for unique and expressive facial hair designs
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
465,692 Total Clicks
Date Range:
Jan 15 — Apr 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Colorfully Dyed Beards
Colorfully Dyed Beards
'Men with Unicorn Hair' is a Modern Fashion Statement
Dyed beards have been around for some time, especially since facial hair doesn’t produce the same melanin as the hair on top of men’s heads, yet the modern fashion statement of colorful... MORE
Sticker-Covered Runway Shows
Sticker-Covered Runway Shows
The Latest Esther Haamke Blurs Gender Lines
The latest collection by Esther Haamke was presented at Amsterdam Fashion Week and started a new men’s beauty craze with stickers. Covering models’ faces, these stickers embodied a... MORE
Cinematic Skincare Collaborations
Cinematic Skincare Collaborations
The Zoolander X Kiehl's Collection Boasts Male-Centric Products
It’s no secret that the men’s grooming industry has had tremendous success over the past few months with artisanal offerings that encourage men to invest more in hair and skin maintenance&... MORE
Flower-Adorned Beards
Flower-Adorned Beards
Men Have Begun SportingFloral Beards for the Spring Season
Men across social media channels have begun ringing in the spring season with the Floral Beard movement. This interesting and eccentric beard style has men of all ages decorating their facial hair... MORE
Sparkly Beard Kits
Sparkly Beard Kits
The Glitter Beard Kit Allows Guys to Adorn their Facial Hair in Sparkles
The glitter beard trend started on social media by users like The Gay Beards, which has prompted the release of the Glitter Beard Kit. Packed with beard oil, an ample amount of glitter and a bib to... MORE
play_circle_filledLuxurious Beard Jewelry
Luxurious Beard Jewelry
Krato Unveiled a Limited-Edition Collection of Beard Jewels
Italian brand Krato is unveiling a new collection of exclusive beard jewels during Milan Design Week 2017. The collection is limited to 100 pieces and will be available to pre-order until the end of... MORE

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