good2grow's Fortified Water Now Comes with PODZ Characters
Laura McQuarrie — June 21, 2019 — Life-Stages
References: info.good2grow & businesswire
This summer, kids now have even more look forward to when it comes to staying hydrated with good2grow's better-for-you children's beverages, as they are now topped with collectible PODZ character toys. With the introduction of Fortified Water Featuring PODZ, the brand is introducing the next generation of hydration products. The brand's 10-ounce bottles are topped with clear, stackable twist-off domed lids that contain beloved pop culture characters from DC Comics, Minions, My Little Pony and more.
The beverages contain only 20 calories and three grams of sugar per bottle, plus they are offered in fun flavors—like Raspberry Lemonade and Orange Mango—to suit older kids who may no longer be interested in juice.
Kids can show off their PODZ on good2grow Collectors Club and as a bonus, earn access to exclusive content and prizes for growing their personal collection.
The beverages contain only 20 calories and three grams of sugar per bottle, plus they are offered in fun flavors—like Raspberry Lemonade and Orange Mango—to suit older kids who may no longer be interested in juice.
Kids can show off their PODZ on good2grow Collectors Club and as a bonus, earn access to exclusive content and prizes for growing their personal collection.
Trend Themes
1. Collectible-topped Beverages - The trend of combining collectible toys with beverages presents an opportunity for brands to create an engaging and interactive experience for kids and increase brand loyalty.
2. Fortified Water - The trend of fortified water provides an innovative way for brands to offer healthier options for children while still keeping them hydrated and engaged.
3. Next Generation Hydration Products - The trend of introducing the next generation of hydration products, such as stackable twist-off domed lids with collectible characters, opens up opportunities for creating unique and appealing products for kids.
Industry Implications
1. Beverage Industry - The beverage industry can explore the opportunity to incorporate collectible toys into their product offerings, creating a point of differentiation in the market.
2. Children's Products Industry - The children's products industry can leverage the trend of fortified water with collectible characters to create innovative and healthier options for kids.
3. Digital Collectibles Platform - The rise of collectible-topped beverages can create opportunities for the development of a digital collectibles platform, where kids can showcase their collections and earn rewards.
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