The New Roar Kids Line Encourages Kids to Stay Hydrated
Katherine Pendrill — December 11, 2017 — Life-Stages
References: roarkids.co & bevindustry
In an effort to help kids stay hydrated, ROAR Beverages has teamed up with Disney Consumer Products and Interactive Media to create a line of superhero-branded hydration beverages called ROAR KIDS. Available in three fun flavors and decorated with kid-friendly packaging, the new drinks are a great alternative to sugar-rich juices.
ROAR KIDS is a new line of water-based hydration beverages created specifically for kids. The beverages come in three different varieties, with a different Marvel character attached to each flavor: Spider-Man on Fruit Punch, Captain America on Grape, and Iron Man on Apple. Each 12-ounce serving boasts just 20 calories and only two grams of sugar. In fact, the hydrating beverages are completely free of any added sugars, artificial sweeteners, preservatives, or dyes.
With many parents looking for more natural drink options for their kids, the ROAR KIDS line is a great alternative to sugary sodas and juices.
ROAR KIDS is a new line of water-based hydration beverages created specifically for kids. The beverages come in three different varieties, with a different Marvel character attached to each flavor: Spider-Man on Fruit Punch, Captain America on Grape, and Iron Man on Apple. Each 12-ounce serving boasts just 20 calories and only two grams of sugar. In fact, the hydrating beverages are completely free of any added sugars, artificial sweeteners, preservatives, or dyes.
With many parents looking for more natural drink options for their kids, the ROAR KIDS line is a great alternative to sugary sodas and juices.
Trend Themes
1. Superhero-branded Hydration Beverages - Opportunity for companies to collaborate with popular brands and create hydration beverages that appeal to kids.
2. Healthier Drink Alternatives for Kids - Growing demand for natural and low-sugar drinks for children, creating space for innovation in the beverage industry.
3. Kid-friendly Packaging - Opportunity to develop creative and appealing packaging designs that attract children to healthier beverage options.
Industry Implications
1. Beverage - Beverage industry can develop and market more natural and low-sugar drink alternatives for kids.
2. Consumer Products - Opportunity for consumer products industry to collaborate with popular brands and create superhero-branded beverage lines for children.
3. Marketing and Advertising - Companies can take advantage of kid-friendly packaging trends to create engaging and attractive designs that appeal to children.
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