SQZD is a Conceptual Juice Brand That Provides Inspiration to Others
Mishal Omar — December 15, 2017 — Lifestyle
References: behance.net
The conceptual juice brand SQZD was created by the graphic designer Dimitrije Mokovic, and offers excellent inspiration for brands looking to market kids' beverages in a way that is both contemporary and playful.
The brand features three different flavors, including a Peach + Mango, a Strawberry + Kiwi, and a Black Cherry. Each beverage in the conceptual collection is without added flavors and colors, is 100% natural and is enriched with vitamins – ensuring that parents of young children can feel good about purchasing the drinks. The sparkling beverages are branded with simple yet playful imagery, and each features a bold color that reflects the colors of the fruits it is made with.
SQZD is able to be both contemporary and youthful in its branding, and can be targeted to children and adults alike.
The brand features three different flavors, including a Peach + Mango, a Strawberry + Kiwi, and a Black Cherry. Each beverage in the conceptual collection is without added flavors and colors, is 100% natural and is enriched with vitamins – ensuring that parents of young children can feel good about purchasing the drinks. The sparkling beverages are branded with simple yet playful imagery, and each features a bold color that reflects the colors of the fruits it is made with.
SQZD is able to be both contemporary and youthful in its branding, and can be targeted to children and adults alike.
Trend Themes
1. Health-conscious Kids Drinks - Opportunity for branded drinks that promote health and wellness to kids
2. Playful Beverage Branding - Opportunity for brands to create playful beverage branding that appeals to both children and adults
3. Natural Ingredient Beverages - Opportunity for brands to offer healthier beverage options through the use of natural ingredients
Industry Implications
1. Beverage Industry - Opportunity for the beverage industry to offer healthier, more playful and youth-targeted beverage options
2. Children's Products Industry - Opportunity for the children's products industry to offer healthier, more playful and youth-targeted beverage options
3. Design and Branding Industry - Opportunity for design and branding industry to create more innovative and playful beverage branding that appeals to both children and adults
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