These Maple Hill Organic Milks Come in Two Flavor Options
Michael Hemsworth — September 5, 2019 — Marketing
The Maple Hill Organic single-serve milks have been unveiled as a new product created in partnership with Switzerland packaging producer SIG Combibloc to offer consumers a convenient option. Shelf-stable and organic, the milks come in eight ounce cartons and feature a spout that can be easily identified as not suitable for consumption if it has been tampered with. The drink doesn't need to be refrigerated until it's opened, which makes it a highly convenient product for consumers who lead fast-paced lifestyles or who need a lunch-friendly option for kids.
The Maple Hill Organic single-serve milks were explained by Carl Gerlach, President and CEO of Maple Hill who said, "There has not been an innovation in shelf-stable milk for years. For the first time ever, consumers will be able to get 100% grass-fed whole milk and chocolate milk on the shelf and in eco-friendly packaging. SIG has been an integral partner in bringing this product to the market in the right way.”
The Maple Hill Organic single-serve milks were explained by Carl Gerlach, President and CEO of Maple Hill who said, "There has not been an innovation in shelf-stable milk for years. For the first time ever, consumers will be able to get 100% grass-fed whole milk and chocolate milk on the shelf and in eco-friendly packaging. SIG has been an integral partner in bringing this product to the market in the right way.”
Trend Themes
1. Shelf-stable Foods - Opportunity for disruptive innovation in creating convenient and long-lasting food products.
2. Single-serve Packaging - Potential to revolutionize packaging by providing individual portions of products in easy-to-use containers.
3. Eco-friendly Packaging - Innovation opportunity to develop packaging solutions that are environmentally sustainable and consumer-friendly.
Industry Implications
1. Food and Beverage - Potential for disruptive innovation to meet the demand for convenient, long-lasting and eco-friendly food and beverage products.
2. Packaging - Opportunity for disruptive innovation in creating innovative packaging solutions for single-serve products that are easy to use and tamper-proof.
3. Dairy - Potential for disruptive innovation in the dairy industry with the introduction of shelf-stable and single-serve milk options that cater to the needs of busy consumers.
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