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Gritty Celebvertising

Clean the Sky - Positive Eco Trends & Breakthroughs

Armani SS11 Showcases All of Megan Fox's Best Assets

— February 17, 2011 — Fashion
Since the release of Megan Fox's video, many have been anticipating the advertisements for Armani SS11. Sure enough, not only did Fox deliver stunning pictures, she also leaves a pretty image that lingers in any viewer's head.

Shot by Mert & Marcus, the photographic duo captured Fox and tennis player Rafael Nadal in only denim, promoting the best in what Armani SS11 has to offer this season.

Implications - Consumers have become desensitized to modern advertisements as their abundance in society is overwhelming. The only advertisements consumers pay attention to now are those which boast risque and shocking content; these are memorable and spark discussion in society. Companies should consider incorporating these elements into their marketing campaigns to appeal to potential consumer groups.
Trend Themes
1. Shocking Advertisements - Companies should consider incorporating risque and shocking content to appeal to potential consumer groups.
2. Celebrity Endorsements - Partnering with celebrities to promote a product or brand can increase attention and interest.
3. Visual Marketing - Visual imagery can have a lasting impact on consumers and increase brand recognition.
Industry Implications
1. Fashion Industry - Fashion brands can benefit from incorporating celebrity endorsements and provocative imagery in their ad campaigns.
2. Beauty Industry - Beauty companies can use celebrity partnerships to showcase products and create buzz.
3. Advertising Industry - Advertising agencies can use the trend of gritty celebrity advertising to create memorable and effective campaigns for their clients.
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