These Coconut iPhone Cases Feature Crowdsoursced Designs
Andrew Sztein — April 3, 2013 — Social Good
References: coconutworkshop & yankodesign
These crowdsourced iPhone case designs bring a whole new meaning to the term charity case.
Spearheaded by Coconut Workshop, these iPhone cases may look like almost any other that you an iPhone user could easily find anywhere, but they come with a great twist; each crowd-sourced design reflects a different charity that does measurable social good with each purchase. With each purchase of the charity cases, a donation is made to a charity worldwide. For example, one case purchase can result in ten children receiving drinkable water on behalf of CannedWater4Kids. If supporting the African Wildlife Foundation is more your speed, you can purchase a themed case that ensures two trees are planted in Africa.
These charity cases are a great way to tap into people's fascination with technology to accomplish some social good at the same time.
Spearheaded by Coconut Workshop, these iPhone cases may look like almost any other that you an iPhone user could easily find anywhere, but they come with a great twist; each crowd-sourced design reflects a different charity that does measurable social good with each purchase. With each purchase of the charity cases, a donation is made to a charity worldwide. For example, one case purchase can result in ten children receiving drinkable water on behalf of CannedWater4Kids. If supporting the African Wildlife Foundation is more your speed, you can purchase a themed case that ensures two trees are planted in Africa.
These charity cases are a great way to tap into people's fascination with technology to accomplish some social good at the same time.
Trend Themes
1. Crowdsourced Charity Cases - Offering crowdsourced designs to raise money for charities offers immense potential for generating valuable funds while also building brand awareness.
2. Charitable Purchases - Encouraging users to make charity-related purchases provides a unique opportunity for organizations to give back while also pursuing a successful business model.
3. Technology-based Social Good - Mixing technology with social good can create an effective and novel way to raise money for important causes.
Industry Implications
1. Smartphone Accessories - There is ample room for innovative designs in the smartphone accessory market, such as utilizing consumers' interest in charity to place a unique twist on regularly used products.
2. E-commerce - Creating a direct-to-consumer business model by utilizing e-commerce platforms could facilitate funding campaigns and provide an effective platform for marketing new and innovative products.
3. Non-profits and Charitable Organizations - Working with non-profit organizations in innovative collaborations such as this provides the potential to raise funds and build new levels of awareness, while also encouraging community support.
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