The Vanity Project Collaborates with Charities on Its Designs
Rebecca Byers — June 13, 2012 — Social Good
References: thevanityproject.org
The Vanity Project is a social good-driven company co-founded by Northwestern alumni and friends, Omri Bojko and Jason Sochol, who had both found themselves unhappy with their post-college careers as analysts.
The Vanity Project partners with non-governmental organizations representing a number of different social causes to create high quality and stylish clothing based on their logos. For each purchase, 51% of the proceeds go directly to the featured organization.
Organizations currently partnered with the Project are divided into five headings: education and youth development, hunger and poverty, environment, disease support and prevention and social equality. The Boys and Girls Club of Chicago, the Asperger's Awareness Council and Equality Illinois are all examples of organizations currently partnered with The Vanity Project.
Contact Information
The Vanity Project website
The Vanity Project on Facebook
The Vanity Project on Twitter
The Vanity Project partners with non-governmental organizations representing a number of different social causes to create high quality and stylish clothing based on their logos. For each purchase, 51% of the proceeds go directly to the featured organization.
Organizations currently partnered with the Project are divided into five headings: education and youth development, hunger and poverty, environment, disease support and prevention and social equality. The Boys and Girls Club of Chicago, the Asperger's Awareness Council and Equality Illinois are all examples of organizations currently partnered with The Vanity Project.
Contact Information
The Vanity Project website
The Vanity Project on Facebook
The Vanity Project on Twitter
Trend Themes
1. Socially Responsible Clothing - There is an opportunity for companies to collaborate with NGOs and create stylish and high-quality clothing to raise awareness and funds for social causes.
2. Cause-driven Partnerships - Businesses can partner with multiple NGOs, dividing them into different categories such as environment, disease prevention, hunger and poverty, social equality, and youth development, allowing customers to choose the cause they want to support.
3. Percentage-based Donations - Companies can offer a percentage of proceeds to go directly to the featured organization, creating transparency and encouraging customers to purchase their products while contributing to the cause.
Industry Implications
1. Retail - Retail businesses can collaborate with NGOs and offer a percentage of proceeds to raise awareness and funds for social causes while offering high-quality and stylish products that customers can feel good about purchasing.
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3. NGO - NGOs can collaborate with businesses to create stylish clothing based on their logos and branding to raise awareness about their cause while also raising funds to support their mission.
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