Moving away from shock value, retailers create temporary shops in ordinary spaces
Implications - Negating the surprise factor inherently linked to pop-up shops, retailers are taking the opposite approach by setting up shop as ordinary fixtures. A simpler approach that synergizes retail and routine, pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience.
Trend Themes
1. Everyday Pop-up Shops - Retailers creating pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience.
2. Independent Media Pop-ups - Pop-up businesses like The Newsstand in Brooklyn, USA, are a great marketing tool to promote independently published literature.
3. Repurposed Retail Spaces - Ventures like the Pop Up Repair Shop in NYC aim to limit the amount of items that go to waste by offering repair services in a temporary retail space.
Industry Implications
1. Retail - The trend of using everyday spaces for pop-up shops presents an opportunity for retailers to experiment with unconventional locations and attract new customers.
2. Media - The rise of independent media pop-ups presents an opportunity for media professionals to explore new ways of promoting and distributing niche content.
3. Environmental Services - The repurposing of retail spaces for ventures like Pop Up Repair Shop presents an opportunity for environmental service providers to offer sustainable solutions to the problems of waste and consumerism.
5 Featured, 44 Examples:
610,246 Total Clicks
Date Range:
Mar 13 — Dec 13
Trending:
Warm
Consumer Insight Topics:
