Nuru Project Sells Photojournalistic Prints to Support Non-Profits
Rebecca Byers — June 5, 2012 — Social Good
References: nuruproject.org
The Nuru Project sells stunning prints by talented photojournalists in order to support important non-profits and compelling storytellers internationally. Founded in 2008 by five friends hoping to leverage photography for social good, Nuru Project is named after the Swahili word for "light," translating elegantly into "light project."
When a print is purchased, 50% of the proceeds go to a non-profit, while 25% goes to the photojournalist and 25% goes back into funding for Nuru Project. Currently, Nuru supports seven non-profits: Partners in Health, Acumen Fund, Architecture for Humanity, Malaria No More, Millennium Promise, Pencils of Promise and Kiva.
With a stunning selection of prints that can be perused by issue, country or photographer, Nuru also empowers their customers to select one of the seven non-profits to benefit upon checkout.
Contact Information
Nuru Project website
Nuru Project on Facebook
Nuru Project on Twitter
When a print is purchased, 50% of the proceeds go to a non-profit, while 25% goes to the photojournalist and 25% goes back into funding for Nuru Project. Currently, Nuru supports seven non-profits: Partners in Health, Acumen Fund, Architecture for Humanity, Malaria No More, Millennium Promise, Pencils of Promise and Kiva.
With a stunning selection of prints that can be perused by issue, country or photographer, Nuru also empowers their customers to select one of the seven non-profits to benefit upon checkout.
Contact Information
Nuru Project website
Nuru Project on Facebook
Nuru Project on Twitter
Trend Themes
1. Socially Conscious Photography - Entrepreneurial photographers can create beautiful images that also support global issues.
2. Crowdfunding for Nonprofits - Online platforms that support social good through crowdfunding create opportunities for fundraising that traditional methods don't provide.
3. Cause-driven E-commerce - Online retailers that donate to social causes create value propositions that are attractive to consumers who want to make a positive impact.
Industry Implications
1. Photography - Entrepreneurial photographers can use their work for social good through partnerships that raise money for organizations tackling global issues.
2. E-commerce - Online retailers that donate funds to nonprofit organizations can attract a socially conscious customer base and stand out amongst competitors.
3. Non-profit - Online crowdfunding platforms for non-profit organizations can be a more effective way to fundraise and engage with supporters compared to traditional methods like mail campaigns.
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