Every Check-In Changes the World with the CauseWorld App
Summer Luu — November 25, 2010 — Social Good
References: causeworld & mashable
Social media doesn't just build a community of conversations and interactions, it now helps charitable acts that make a difference in the world, and the CauseWorld App is one of them.
In following the rise of location-based applications, CauseWorld has created "charity checkin." Users earn "karma points" by checking into locations. These points are saved up until the user has enough to donate a lump sum to a charity of their choice, earning them a badge while they're at it. The CauseWorld App raises awareness and funds in a creative way that really speaks to digital users and social media enthusiasts.
In following the rise of location-based applications, CauseWorld has created "charity checkin." Users earn "karma points" by checking into locations. These points are saved up until the user has enough to donate a lump sum to a charity of their choice, earning them a badge while they're at it. The CauseWorld App raises awareness and funds in a creative way that really speaks to digital users and social media enthusiasts.
Trend Themes
1. Location-based Charity Apps - Disruptive innovation opportunity: Create a new location-based app that combines social media and charitable giving, allowing users to earn rewards for supporting causes.
2. Gamification for Charitable Giving - Disruptive innovation opportunity: Develop a gamified platform that incentivizes users to make charitable donations by earning points, badges, and other rewards.
3. Social Media for Fundraising - Disruptive innovation opportunity: Build a social media platform specifically designed for fundraising, where users can easily share and promote charitable causes and encourage donations.
Industry Implications
1. Mobile Applications - Disruptive innovation opportunity: Create a mobile application that makes it easy for users to discover and donate to charitable causes using location-based services.
2. Charitable Organizations - Disruptive innovation opportunity: Partner with charitable organizations to develop innovative platforms and tools that incentivize and gamify the act of giving.
3. Social Media Platforms - Disruptive innovation opportunity: Enhance existing social media platforms with features that support charitable giving and enable users to promote and raise funds for causes they care about.
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