Hotels and airlines boost social media engagement to increase community
Implications - Working against the individual mindset of consumers, hotels and airlines are opting for a more social media-centric level of engagement to help boost modern appeal. As participants share experiences, brand awareness increases and helps to break down perceived barriers between establishment and patron.
Trend Themes
1. Social Media Integration - Integration of social media platforms into hotel and airline services creates more engagement opportunities for brands and consumers.
2. Personalized Experience - Hotels and airlines are paying more attention to personalized travel experiences based on social media data and preferences.
3. Social Media-driven Innovation - Hotels and airlines are using social media to drive innovative services, offering convenient access within their target audience's daily online habits.
Industry Implications
1. Hospitality and Tourism - Hotels and airlines are driving innovation and offering personalized experiences with the help of social media, influencing the hospitality and tourism industry.
2. Marketing and Advertising - Social media integration is driving brand awareness and innovation within the marketing and advertising industry.
3. Technology and Software - Hotels and airlines are developing new platforms and technologies that integrate with social media, further advancing the technology and software industry.
6 Featured, 48 Examples:
283,692 Total Clicks
Date Range:
Feb 13 — Nov 14
Trending:
Mild
Consumer Insight Topics:
