The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
Kristina Marković — February 11, 2014 — Special
The Olympic Google Doodle on the front page of the Google search page takes a poke at Russian un-just anti-gay politics that have the world buzzing.
The Google Doodle was made in honor of the Sochi 2014 Winter Olympics, and at first glance, it looks like a typical Google logo. However, the strategically chosen colors resemble the gay pride flag. One day before the opening ceremony, Google changed the websites front page.
The rainbow-themed image features various sports athletes in action; below the picture, section six of the Olympic charter is quoted. The section 6 charter advocates against discrimination in any form. Google is a Sochi Olympic sponsor, and rightly so, is trying to make a point that it does not condone Russian laws that limit free speech and the safety of gay, lesbian, bisexual and transgendered individuals. The Google is making a not-so-subtle point aimed at Russia.
The rainbow-themed Olympic Google Doodle is advocating equality and gay-rights on a large scale, and letting Russia know that its laws are unacceptable.
The Google Doodle was made in honor of the Sochi 2014 Winter Olympics, and at first glance, it looks like a typical Google logo. However, the strategically chosen colors resemble the gay pride flag. One day before the opening ceremony, Google changed the websites front page.
The rainbow-themed image features various sports athletes in action; below the picture, section six of the Olympic charter is quoted. The section 6 charter advocates against discrimination in any form. Google is a Sochi Olympic sponsor, and rightly so, is trying to make a point that it does not condone Russian laws that limit free speech and the safety of gay, lesbian, bisexual and transgendered individuals. The Google is making a not-so-subtle point aimed at Russia.
The rainbow-themed Olympic Google Doodle is advocating equality and gay-rights on a large scale, and letting Russia know that its laws are unacceptable.
Trend Themes
1. Advocacy-driven Design - Designing visual elements with the intention to raise awareness and promote social justice causes, like the Olympic Google Doodle's advocacy for LGBTQ+ rights.
2. Corporate Activism - Businesses engaging in social and political issues to create positive change, as exemplified by Google openly expressing opposition to Russian anti-gay laws.
3. Intersectionality in Design - Emphasizing the connections between multiple social justice issues and incorporating them into design choices, as seen in the multi-sport athlete representation in the Olympic Google Doodle.
Industry Implications
1. Technology - Opportunities for tech companies to use their platforms and designs to support social justice causes and take a stance against discrimination, as Google did with the Olympic Google Doodle.
2. Advertising and Marketing - The rise of advocacy-driven designs presents opportunities for marketers to create campaigns that align with social justice causes and engage with conscientious consumers.
3. Sports and Entertainment - The integration of social justice values in sports events and entertainment platforms, encouraging inclusivity and challenging discriminatory policies, as demonstrated by the Olympic Google Doodle.
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