Botafogo's Inverted Jersey Takes a Stance Against Racism in Sports
Laura McQuarrie — June 13, 2014 — Lifestyle
References: botafogo.br & creativecriminals
Friendly rivalries are an inevitable and fun part of big sporting events like the 2014 FIFA World Cup, but sometimes playful competitiveness turns into pure racism in sports. Over the last few years, racism has been a huge issue in soccer in particular. To show that color makes absolutely no difference, Botafogo staged 'The Inverted Jersey.'
The stunt involved creating a ton of hype about the special new jerseys that the Brazilian Botafogo team would be wearing during one of its matches. Eager onlookers saw no difference, which was exactly the point—the team's uniforms had in fact been changed from having black and white stripes to white and black stripes, but the change wasn't noticeable. Although uniform changes aren't common, an exception was made for these uniforms that represent unity against racism.
The stunt involved creating a ton of hype about the special new jerseys that the Brazilian Botafogo team would be wearing during one of its matches. Eager onlookers saw no difference, which was exactly the point—the team's uniforms had in fact been changed from having black and white stripes to white and black stripes, but the change wasn't noticeable. Although uniform changes aren't common, an exception was made for these uniforms that represent unity against racism.
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