Adidas' World Cup Jerseys Pair with Niche Brands for the World Cup
Laura McQuarrie — June 13, 2014 — Lifestyle
References: adidas-line.jp & highsnobiety
When you don't have your eyes glued to a World Cup match, one of the easiest ways to show your support for a particular team is to grab a hat, a flag or throw on something like one of Adidas' World Cup jerseys.
The Adidas Originals 2014 FIFA World Cup Japanese Football Jersey Collection was developed as part of a collaboration with 10 niche brands in Japan, like FACETASM, BEDWIN and FACTOTUM. Although there are a lot of yellow and green shirts coming out right now to celebrate Brazil as this year's host country, these jerseys only feature a single stripe of color on the back, which makes them more appealing for wear after the World Cup is over.
The jerseys launched and were only available during the week of May 21st - 28th.
The Adidas Originals 2014 FIFA World Cup Japanese Football Jersey Collection was developed as part of a collaboration with 10 niche brands in Japan, like FACETASM, BEDWIN and FACTOTUM. Although there are a lot of yellow and green shirts coming out right now to celebrate Brazil as this year's host country, these jerseys only feature a single stripe of color on the back, which makes them more appealing for wear after the World Cup is over.
The jerseys launched and were only available during the week of May 21st - 28th.
Trend Themes
1. Collaborative Sports Apparel - Future opportunities for sportswear brands to collaborate with diverse industries or groups, creating unique and limited edition clothing lines that go beyond traditional team jerseys.
2. Hyper-localized Marketing - The rise of niche industry partnerships, and the use of subtle branding and limited edition merchandise, creates opportunities for brands to better connect with local communities and specific groups of consumers.
3. Post-event Merchandise - More brands may begin creating event-specific merchandise that is functional and aesthetically pleasing beyond the duration of the event, providing continued revenue for the brand and a lasting connection to the event for the customer.
Industry Implications
1. Sportswear - Sportswear brands can grow by partnering with local or global industry experts to produce unique and limited-edition clothing that appeals to sports fans and athletes alike.
2. Marketing - Brands can increase customer engagement by partnering with niche businesses, groups, or influencers for unique and localized marketing efforts, leveraging the power of community and limited edition offerings.
3. Event Planning - Event planners can create post-event merchandise that extends beyond the duration of an event, creating a lasting connection between the customer and brand, and a continued source of revenue for the brand.
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